Growth & Positioning
Ensuring growth, customer acquisition and marketing of your consulting services: We help with our extensive knowledge and our extensive experience in the consulting market.
Product & Services
Distinctive positioning & efficient design of customer acquisition
STRATEGIC
DIRECTION
Whether adapting or optimizing your offerings, structuring and presenting offerings, identifying and establishing sustainable, innovative business models or developing successful market entry or market penetration strategies. We offer the necessary outside-in view, impulses, market transparency, best practices and exchange of experience.
MARKETING, SALES & COMMUNICATION
We support consulting firms in the active and efficient structuring or strengthening of client acquisition, in pricing (price models, fee levels, fee structures), in the definition of suitable marketing methods, in strengthening brand recognition and perception among clients, in marketing in times of digitalization (online & social selling) as well as in media relations and media presence.
PITCH COACHING
We help consulting companies to develop the perfect pitch and the perfect offer for their projects in order to inspire clients.
We draw on the experience of over 1,700 pitches with 5-10 consulting firms each and evaluations of a large number of proposals.
POSITIONING &
DIFFERENTATION
We help consulting firms to develop or sharpen their positioning, define their core competencies & services (the "what"), the consulting and delivery processes (the "how") as well as the unique added value for clients (the "why") and derive a comprehensible USP as a prerequisite for effective brand storytelling, effective marketing and differentiating communication.
CONSULTING QUALITY AWARD
CARDEA AUDITED PERFORMANCE
The Cardea quality label "cap - cardea audited performance" is a quality certificate for top consulting companies awarded as part of the Cardea audit process as a neutral award for excellent consulting services. The certificate recognizes consulting firms that differentiate themselves through high quality and excellent consulting services from the client's perspective.