Growth & Positioning
Ensuring growth, customer acquisition and marketing of your consulting services: We help with our extensive knowledge and our extensive experience in the consulting market.
Our Services
Distinctive positioning & efficient design of customer acquisition
1
Strategic Direction
Whether adapting or optimizing your service portfolio and offering, structuring and presenting your service portfolio and offering, identifying and establishing sustainable, innovative business models or developing successful market entry or market penetration strategies. We offer the necessary outside-in view, impulses, market transparency, best practices and knowledge transfer.
2
Positioning & Differentiation
We help consultancies to develop or sharpen their positioning, define the core competencies & services (the "what"), the consulting and delivery processes (the "how") as well as the unique added value for clients (the "why") and derive an understandable USP as a prerequisite for effective brand storytelling, marketing and differentiating communication.
3
Marketing, Sales & Communications
We support consulting companies in actively and efficiently designing or strengthening customer acquisition, in pricing (price models, fee levels, fee structures), in defining suitable marketing methods, and in strengthening brand recognition and perception among customers, in digital marketing (online & social selling) as well as in media work and media presence.
4
Consultant Quality Award: CAP
The Cardea quality award cap - cardea audited performance is a quality certificate for top consulting companies granted as part of the Cardea audit process as a neutral award for excellent consulting services. The certificate recognizes consulting companies that differentiate themselves from the customer's perspective through high quality and excellent consulting services.
5
Pitch Coaching
We help consulting companies develop the perfect pitch and project proposals to delight their customers.
We draw on the experience from over 1,700 pitches with 5-10 consulting companies each and from evaluations of a large number of proposals.
Our individual pitch coaching: This is how we proceed…
